HR Consulting for the Wellness Industry

People Strategy
Built for Wellness
Organizations

Wellness HR partners with spas, fitness studios, integrative health practices, and wellness brands to build strong, people-first HR frameworks that support growth.

100%
Wellness Focused
HR+
Industry Expertise
Areas of Focus
Spas & Wellness Centers
Fitness & Movement Studios
Integrative Health Practices
Wellness Brands & Retailers
Corporate Wellness Programs
Practitioner Placement Services
"I've been on both sides of the table — as a wellness practitioner and as an HR professional. That dual perspective is exactly what your business needs."
Paula DeCrescenzo — Founder, Wellness HR
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15+ Years
Massage Therapist
Spas · In-Home Services · Sole Proprietor
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4 Years
HR Systems Administration
Large Nonprofit Organization
Meet Paula

HR Expertise Rooted in Real Wellness Experience

Paula DeCrescenzo founded Wellness HR with something most HR consultants simply don't have — she's lived the wellness industry from the inside. With over 15 years as a licensed massage therapist working across spas, in-home services, and as a sole proprietor, Paula understands the realities of wellness work in a way no generalist consultant can.

She also brings 4 years of hands-on experience in Human Resources systems administration at a large nonprofit organization — giving her a grounded, practical understanding of how HR operations actually function at scale.

That rare combination of wellness industry experience and formal HR expertise is what makes Wellness HR different. Paula is excited to partner with wellness businesses, bringing both worlds to the table so your people operations can be as strong as the care you deliver to your clients.

Wellness Practitioner
15+ years in the industry you serve
HR Professional
Systems & operations at scale
Both Worlds
A perspective no generalist can offer
Your Partner
Invested in your long-term success
What We Do

Our Services

Tailored HR consulting designed specifically for the operational realities of wellness businesses. Consulting services are billed at $150/hour. Recruiting service fees are available upon request.

✦ Start Here — Introductory Offer

HR Wellness Analysis  $300

Not sure where to start? The HR Wellness Analysis is a focused, data-driven 2-hour assessment of your company's current HR and wellness situation — delivered as a clear, written recommendations report. It's the lowest-risk way to get an expert, evidence-based picture of exactly where you stand and what needs attention most.

2-hour deep-dive assessment Written recommendations report Actionable next steps No ongoing commitment required
Book Your Analysis →
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Performance Management

Design meaningful performance review systems, goal-setting frameworks, and feedback cultures that motivate and retain your wellness team.

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Talent Acquisition & Retention

Build hiring strategies and retention programs that attract passionate wellness professionals and reduce the costly turnover common in the industry.

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Massage Therapist Placement Services

We connect skilled massage therapists with spas and wellness businesses that have passed our rigorous vetting process — ensuring ethical business practices, fair treatment, and a genuine commitment to employee wellbeing. Placement services are always free of charge to massage therapists. Employer fees available upon request.

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Culture & Organizational Development

Build a thriving workplace culture aligned with your wellness mission. From onboarding to performance management, we design people-first systems.

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HR Analyses & Assessments

Comprehensive, data-driven analyses of your current HR practices to identify gaps, risks, and opportunities for improvement before they become costly problems.

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Fractional HR Leadership

Access senior HR expertise without the full-time cost. We serve as your embedded HR partner on a flexible, fractional basis as your business scales.

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Why Wellness HR

What Sets Us Apart

We're not generalists who dabble in wellness. This is all we do — and that focus makes all the difference.

01
Sector-Specific Expertise
We understand the unique workforce dynamics of wellness employment — from multi-role practitioners to the scheduling and culture challenges unique to the industry.
02
Practical, Not Theoretical
Our recommendations are actionable and fit your actual operations — not boilerplate HR advice that doesn't translate to your world.
03
Relationships Over Transactions
We build long-term partnerships with our clients, growing alongside your business as your needs evolve.
Wellness-First
Every Solution We Deliver
Performance
Growth Focused
People
At the Center
Work With Us

Let's Start a Conversation

Whether you're a solo wellness practitioner or a multi-location brand, we're here to help. Reach out to explore how Wellness HR can support your team.

📧
Email
📍
Location
Serving Clients Nationwide
🕐
Response Time
Within 1 Business Day
Get In Touch

Our Purpose

The Wellness Industry Deserves The Best — For Everyone In It

Businesses should thrive. Clients should have extraordinary experiences. And massage therapists — the heart of the wellness world — deserve safe, ethical, and supportive workplaces. That's what drives everything we do.

Read Our Full Mission →